The company, based in VancouverBritish Columbia  generates revenue through advertising and premium memberships. InPlentyOfFish became a full-time business for Frind.
The website for PlentyOfFish appeared in several music videos in Many of these appearances are undisclosed paid product placements   which have been met with highly negative reviews. But now it is also available in iPad, and Windows phone. On January 21,it was discovered that the PlentyOfFish website had been hacked which exposed the personal and password information on nearly 30 million Plenty of fish dating service accounts.
At the time this received global media exposure and security experts blamed PlentyOfFish for the security and privacy lapse specifically for keeping users' passwords unsecured. The parents' lawsuit alleges photos of their son, who was killed in Iraq inwere used without permission.