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A Guide to Restaurant Franchising. A majority of the most successful businesses today are franchises according to research statistics. A business franchise is one that has a licensed trademark. The concept applies to any kind of products and services such as restaurants, retail, and beauty sector. The secret of success for the franchises is that they have been marketed, tested, developed and promoted. The business, therefore, is not established as new but one that has been marketed, and its name recognized. Research on the market is vital before the establishment of any business venture. This ensures that one is familiar with the products and services being franchised and how to implement the strategy. In the business world today, the most profitable and popular ventures are the restaurant franchises. America is among the leading nations in having the highest number of hotels that are part of the franchise. Three quarters of revenue generated by these businesses is from the restaurant franchises. When one walks in any street, or any mall, there is a high probability of finding one restaurant franchise or several of them. The fact that they are recession proof and have a wide variety of opportunities makes the restaurant franchise ventures be among the most profitable businesses. Some of the common ones include burger, fried chicken, burger, healthy eating franchises, coffee houses, sandwich bars and other fast foods. In an effort to ensure that they are successful and they reap big profits, the franchising companies focus on satisfying their customers’ needs and wants. In starting a restaurant franchise it vital for one to know it the business has its pros and cons depending on several factors. One of the merits of a business is that it offers instant business. This is due to the fact that the head office of the business provides marketing and the d?cor. Guidance offered to those who are new in the venture ensures that they have the required skills. One also does not need to worry about start-up costs for advertising since the franchise will benefit from name recognition. One disadvantage of the venture is that a lot of money has to paid for one to join the franchise. Loyalties also have to be paid to the business head office as part of the agreement.
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The purpose for the loyalties paid is so as they can be used in the advertising and publicizing the business. Another demerit is that, when one establishes the business under a franchise, they have to go by the d?cor and the menu dictated by the head office. There are also other rules to be followed such as seating plans and signage and wearing of uniforms. The restrictions limit individuals who would want to experiment with various ideas for the business are not suited by such ventures.Figuring Out Companies