The quality and uniqueness of a company logo can be used to distinguish it, its products and services from other companies as well as create a long lasting reputation. People always create a trust for a company just by the mere look of its logo hence a company should be very concerned with creating one that will attract the attention of the people. The two ways of creating a business logo is by hiring a professional or by DIY.
When one chooses a DIY logo design, they should consider the skills they have in arts and more specifically in graphic designs. If one does not have the necessary skills, they can hire a professional graphic designer to handle it on their behalf. Most businesses are hesitant in hiring a graphic designer because the spend a lot of time and are expensive in designing a logo but will always ensure that the positive and important elements of your business are included in the logo.
DIY logo tools helps people with no skills in graphic designs to design a logo. They provide a person with a lot of options to choose from in terms of layout, colours and fonts that they can use. Many people starting their business and lacks enough finance opt for DIY logo design because it is cheap and takes less time to design.
In the shortrun, the effects of a DIY logo may not be experienced but eventually it might affect it to the point that the business fails. A business owner who designs his own logo tend to design a complex one that lacks the vital and most important information than a simple one that has all the important details. A complex business logo may not clearly express what it is meant to as it is confusing and eye straining making it difficult for customers to identify the business.
The other disadvantage of using a DIY is lack of originality in the logo as one will unconsciously imitate a design they come across. This makes the idea of distinguishing your company from other companies invalid. Some of the businesses who design they logo also use clip art which is easy and cheap hence the customers will not want to purchase their products as they may think that it is also easy and cheap. The more quality a business design is, the more potential customers it is likely to attract and vice versa.
Comparing the gains and the losses of DIY logo designs, it is obvious that the losses over weighs the gains making it clear that DIY logo design is a bad idea for any business hence it is advised that they hire a professional graphic designer.